12 Brilliant Abandoned Cart Email Templates for 2023 (2023)

If you have an income loss problem, it's time to choose the right one.abandoned cart email templateto save the day!

Unfortunately, cart abandonment is a reality for many eCommerce businesses, including yours. According toStatistics, 69% of online shoppers leave without completing an order, while 60% of cart abandonments are due to poor shipping.

However, the good news is that 45% of cart recovery campaigns open; 21% of them are clicked and 50% of those who leave interact with them and convert. So, with nearly 70% of shoppers leaving their shopping carts behind, you need to craft the perfect email to win them over.

Today we are going to make this process easier by providing you with some of the best templates to restore your income. Let's go!

Elements for successful cart recovery campaigns

Before showing the templates, let's take a look at the essential components of acart abandonment email campaign:

  • Engaging email subject lines:Get your customers to open your email.
  • Intriguing copy:Highlight the reasons why your buyer needs to buy.
  •:Showcase abandoned products with high-quality images.
  • Discount codes:Give your customers the perfect incentive to buy.
  • Call to action (CTA) claro:Turn your buttons into big attention grabbers.
  • Social proof:Make the offer more attractive through customer reviews.
  • Sense of urgency:Use time constraints to get undecided customers to act.

With that in mind, let's take a look at some awesome email templates for your ecommerce business!

Free Moosend Abandoned Cart Email Templates

Moosend'scart recovery templatesthey are perfect for creating quick emails to your audience. To check them,Sign up for a free account, enter the drag and drop editor and select the one you like from the template library.

Plus, you don't need to be a coding expert to customize them. This is a big advantage for anyone who wants a smartemail marketing serviceto scale your business.

Pro tip:Make sure your email tool integrates with popular ecommerce platforms like Shopify and WooCommerce to optimize your abandoned cart email strategy like a pro!

Now let's see 5 simple email templates you can choose to recover your lost revenue! Just don't forget to get your free Moosend account first!

1. The minimal cart reminder template

12 Brilliant Abandoned Cart Email Templates for 2023 (1)

Your shopping cart recovery campaign doesn't have to be fancy with tons of CTAs and visuals.

The perfect message must be clear and informative. Thus, the minimal abandoned cart email template by Moosend was born!

Because you need:

The above template will help youminimize distractionsplacing your product images at the center of your campaign. Additionally, this design allows you to add your ownemail copyat first to attract your buyer.

Also, since it favors whitespace, you can change the color of the CTA button to make it stand out. Overall, this is a great option for online stores that need a quick email campaign to drive customers back to their abandoned shopping carts.

Start customizing this email template by signing up for a free Moosend account, then head over to the workflow editor toautomate your campaign!

Start with automation

2. The Sunny Cart Abandonment Model

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Since it only takes a second for customers to close their email, finding ways tokeep them involved, even for a few more seconds, will make a difference.

As? With color! According tocolor psychology,adding a splash of color can positively affect your customers and motivate them to take action.

Because you need:

Moosend's Sunny template can be a brilliant addition to your automated email sequence. Its simplicity and clean structure are perfect for online store owners andonline retailerswho want an effective recovery email.

Also, both of these CTAs are great for getting your hesitant customers to click through and revisit their online shopping carts.

3. The Visual Cart Recovery Template

12 Brilliant Abandoned Cart Email Templates for 2023 (3)

Do you want to make your email campaigns more attractive? ThenCPair your intro with a beautiful image to amplify your message.

Because you need:

In the first place,benchmarks de e-mail marketingshowed that e-mails with images havehigher open and click ratesthan plain text campaigns.

Don't forget to add an urgent message to drive your buyers to the CTA along with your visual. Also, you can keep the button color red as this will make your CTA stand out.

4. The Copy Oriented Abandoned Cart Email Template

12 Brilliant Abandoned Cart Email Templates for 2023 (4)

The colors, images and various calls to action are amazing. But sometimes customers need more.

If your audience prefers stories, you can include additional text to make your offer more appealing to them. To do this, Moosend has another great abandoned cart template that favors copying.

Because you need:

Moosend's Indigo model will allow you toadd your copy at the top of the emailalong with a beautiful picture. The pre-added "Need Help" section is also perfect for providing answers to common customer questions related to your abandoned items.

This template is great because you can combine it with the rest to deliver a multi-conversion email sequence.drip campaigns.

5. Conversion cart reminder email template

12 Brilliant Abandoned Cart Email Templates for 2023 (5)

All the models above are great. However, to convert your difficult customers, you need a true cart recovery bomb!

Because you need:

In addition to its clean email design, this template has a GIF to make your marketing campaign more dynamic and fun. also thecustomer testimonials sectionIt's perfect for showing dropouts that your product is worth their time and money.

In general, you can use this template as a template to create a simple yet effective recovery sequence for your online store.

Want to pick it up today? Don't forget to sign up for a free Moosend account.

Convert these dropouts

Stripo Abandoned Cart Email Templates

So what do you do if you need more pre-made templates? Well, you can easily get more from others.email template buildersand import them to your email marketing platform!

a comicit's one of those tools you can use to get more designs, customize them, and send them through your email service provider (ESP). To get them:

  • Create a free Stripo account.
  • Choose the abandoned cart templates you want.
  • Export them to your account byintegrating Stripo with Moosend.
  • Find Moosend in the ESP section andadd your API key.

If you need additional help, watch the following video:

Now let's see these models!

6. The Compact Cart Abandonment Model

12 Brilliant Abandoned Cart Email Templates for 2023 (6)

I know it's great to give your garbage collectors all the information you can to win them over. However, the creation of longemail marketing campaignscan have the opposite effect.

To avoid this, you can use a compact abandoned cart template!

Because you need:

The above model is perfect fore-commerce storeswith visually driven email campaigns. Also, since it's relatively short, you can add additional elements like a discount offer or a timer to increase the urgency.

Other than that, including your return policy is a great idea to convert shoppers who are concerned about defective or incorrect products.

Once you're done customizing it, you can use the workflow builder to automate your campaign. Don't forget to get an effective marketing automation tool to do this!

Try Moosend Workflows

7. Urgent Cart Recovery Email Template

12 Brilliant Abandoned Cart Email Templates for 2023 (7)

Email marketers have used FOMO to encourage their audience to take action. More specifically,60% of millennial consumersI bought it out of fear of losing something.

Using FOMO and urgency in your marketing campaigns is a smart way to drive clicks, increase conversions, and reduce bounce rates. The easiest way to do this is with a countdown timer!

Because you need:

The above template will allow you to combine the power of effective copy with countdown timers and discount offers.

The various product blocks and CTAs are also perfect for shoppers with more than one abandoned product, while the "Need Help" section is great for providing customer support.

8. The Simple Abandoned Cart Email Template

12 Brilliant Abandoned Cart Email Templates for 2023 (8)

Testimonials are the best thing you can use to change your users opinion about your product. Using your positive feedback along with a beautiful product image and multiple CTAs will give you the perfect cart recovery email.

Because you need:

The Stripo template has a great email design that you can easily customize to suit your needs. You can use it to put your product at the center of your email and show how good it is through reviews.

Also, using colorful fonts is perfect for adding a sense of urgency and encouraging recipients to click on your CTA.

Take this template, export it to your Moosend account and turn your bouncers into loyal customers with email conversion!

register for free

9. The Premium Abandoned Cart Template

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This is one of Stripo's premium templates, which you can get by signing up for the free trial or upgrading to a paid plan.

Because you need:

This example has everything you need to motivate your customers to click the CTA button andmake the checkout process smoother.

The layout has all the elements an abandoner needs to change their mind: a detailed section of their shopping bag, social proof, and more reasons to buy.

Furthermore, the template has a dedicated section to add your social media profiles, a link to your physical store, a phone number and your email address for better customer service.

BEE Cart Abandonment Email Templates

Need more pre-made templates? Let's look at some great examples ofBEE!

BEE is another model builder withfree and premium templatesyou can easily import your favoritesemail newsletter tool.

To use these cart abandonment emails, sign up for a free (or premium) account and download them as ZIP files (HTML email template and visuals).

Now let's see them!

10. Bold cart reminder template

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Your models don't have to be boring! Bright colors and attractive images will help youcreate a unique resultthat will attract the attention of your subscribers.

Because you need:

Your cart recovery efforts need to be smart. A catchy cart abandonment email with eye-catching product images and vibrant colors will be perfect for your abandonments. Of course, always keep your target audience in mind when looking for models.

While younger shoppers might find this model great, an older crowd might demand something more traditional.

11. The traditional abandoned cart email template

12 Brilliant Abandoned Cart Email Templates for 2023 (11)

I know sometimes you see a model and say, "This is it!" Well, it could, but when you create your emails, don't forget to think about whether or not your audience will like them!

Because you need:

Compared to the bold model, this example is more austere and favors black, white and gray. You can easily customize it to suit your online business and provide a great experience for your customers.

The discount section is also perfect for giving them more reasons to come back to their shopping cart!

Take this template, customize it and change your users opinion!

Do it with Moosend

12. The Infused Recommendation Model

12 Brilliant Abandoned Cart Email Templates for 2023 (12)

There are many reasons why shoppers abandon their carts, including expensive shipping, high product prices, and customer indecision.

Because you need:

If your customers leave their shopping carts behind despite your great prices and free shipping, they might not be interested in that particular product in the first place.

With the above template, you can showcase your cart and motivate them to make a purchase withrelevant recommendations.That way, you'll hit two birds with one stone; Try to change your mind about the abandoned item and inspire your next purchase!

Top 5 abandoned cart email examples to inspire you

An abandoned cart email template is a great place to start! However, don't forget to leverage the power of your email tool tocreate converting messages with advanced elements.

To give you an idea, let's take a look at some amazing examples with smart email designs, enticing offers and urgency.

1. Fenty Beauty cart recovery example

Subject line:PS Your shopping bag is waiting for you...

12 Brilliant Abandoned Cart Email Templates for 2023 (13)

Fenty Beautyhas a simple cart abandonment campaign with nice colors to remind shoppers to complete their purchase.

That works:

  • direct subject line
  • Use of the second person.
  • Delete abandoned product image
  • Focused CTA (which could use a lighter color)
  • A section that answers frequently asked questions (e.g. payment methods, return policy)
  • Social media buttons to promote engagement

2. Endy Social Proof Abandoned Cart Email

Subject line:Looks like you left something behind...

12 Brilliant Abandoned Cart Email Templates for 2023 (14)

the endThe campaign may seem simple at first glance. However, its true power lies in the beautiful use of email copy and customer testimonials.

That works:

  • simple email subject
  • Introduction in bold that uses a question.
  • Abandoned product summary
  • Using customer reviews and star ratings to increase conversion rates
  • Social media buttons to increase engagement

3. John's Crazy Socks cart abandonment email

Subject line:Ready to buy? Get happiness now ๐Ÿ˜˜

12 Brilliant Abandoned Cart Email Templates for 2023 (15)

John's Crazy Meiasthey are phenomenal! And your cart recovery emails share the same sentiment! Let's see why.

That works:

  • Intriguing subject line to increase open rate (use of emoji)
  • Personalized and friendly greeting.
  • Email Copy to Motivate Leavers to Click
  • Abandoned article summary
  • Additional support via phone number and email
  • Reasons why customers should shop at the store

Want to emulate John's cart recovery example?Sign up for a free Moosend account, grab your abandoned cart email template and start your revenue restoration efforts.

4. Nutriseed Free Shipping Cart Recovery Example

Subject line:Your order information

12 Brilliant Abandoned Cart Email Templates for 2023 (16)

nutritious seedsuse a short email campaign to drive customers back to their shopping carts. While the subject line needs optimization to improve your open rate, this example is great for getting your audience back to their cart.

That works:

  • Free shipping to make abandoned item more attractive
  • Fun email copy that uses emotional language
  • Brightly colored CTA button that stands out
  • 365-day money-back guarantee to encourage buyers to buy

5. Sunday Somewhere Social Feed Example

Subject line:lost luggage

12 Brilliant Abandoned Cart Email Templates for 2023 (17)

sunday somewhereChoose a short shopping cart abandonment email, using white space and high-quality visuals.

That works:

  • Unique email subject line
  • Smart text with narrative elements
  • Multiple CTAs (button can be a different color to increase clicks)
  • Abandoned product image at the center of the campaign
  • Reasons to make a purchase
  • Social media feed to show the product in real situations and motivate the customer to buy

Abandoned car goodbye kiss

Abandoned carts are and will continue to be a problem for eCommerce businesses. However, with the right marketing campaign, you can minimize its effects and recoup lost revenue.

A good deal, free shipping and friendly messages will help you to motivate your users to revisit their shopping bags and complete the purchase!

So, the next time you plan your cart recovery emails, choose a beautiful abandoned cart email template to save time and effort!

And remember to use your awesome email tool to add advanced elements that will make them stronger! Moosend's countdown timers can really work miracles, so don't forgetSign up for a free accountand try them out!

Now is the time to say goodbye to cart abandonment and say hello to your new customers!


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